Our Founder, Vince Cheung, is honored to have been invited as a speaker at DeLuxe PrintPack Hong Kong 2024 by HKTDC. The event’s theme, “Unboxing Luxury: Explore the Impact of Deluxe Packaging on Brand Perception,” aligns perfectly with his expertise in branding and packaging design.
During his presentation, Vince Cheung underscored the importance of incorporating brand values and positioning into deluxe packaging design. He emphasized the need to create a memorable consumer experience that engages all five senses – sight, touch, smell, hearing, and taste.
Vince highlighted that effective deluxe packaging should evoke emotions in consumers, fostering a deeper connection with the brand. By carefully crafting the design and texture of the packaging, brands can unfold their story in a compelling way, allowing consumers to experience the brand’s values and emotions firsthand.
In addition, Vince showcased several successful case studies to illustrate how deluxe packaging can elevate brand image and boost marketing impact. He stressed that deluxe packaging transcends mere functionality to become a vital tool for forging emotional bonds between brands and consumers.
In closing, Vince urged the audience to embrace innovation in brand packaging design, challenging conventions and standing out in a saturated market. By daring to be different and capturing consumer hearts, brands can set themselves apart and thrive in a competitive landscape.
