VincDesign Branding Co. is a specialized branding studio based in Hong Kong, focusing on brand identity and packaging design. With a satellite studio in Taiwan, we embrace the unique cultural nuances of both regions. By fostering collaboration between Hong Kong and Taiwan designers, we create a synergistic “new design posture” that blends diverse perspectives into a cohesive creative force.

Our work has earned prestigious recognition from the world’s leading design authorities, including the DFA Awards, Topawards Asia, HKDA Global Design Awards, BDA Brand Award, Communication Arts, International Design Award, Creativity International Awards, ASIA DESIGN PRIZE, and Muse Creative Awards.

At VincDesign, we believe a brand is far more than just a logo or a tagline; it is the living embodiment of your company’s values, mission, and personality. Our approach is rooted in a profound understanding of our clients’ business objectives and vision. We work in close partnership with you to develop bespoke branding solutions tailored to your unique journey.

Making Your Brand the Only One in the Market

Our Founder and Creative Director, Vince Cheung, believes that a brand is not merely a symbol, but a powerful momentum that shapes the future. He is dedicated to unearthing the “stories” hidden deep within businesses and individuals, transforming them into authentic and moving brand identities.

We insist on exploring the truest inner essence of a brand, rejecting superficial aesthetics in favor of design that resonates deeply with the brand’s core. By seamlessly weaving together business strategy, cultural depth, and creative soul, Vince breathes a unique vitality into every project. In an ever-changing market, we don’t just follow trends—we create timeless classics that evoke soul-level resonance with their audience.

Below is a list of our successful brand identity cases and their respective sub-brands:

HOTEL:
Regent HK, Peninsula, Mandarin Oriental Singapore, Wake Hotel

F&B:
Lai Ching Heen 麗晶軒, Hashtag B #b, månen, Seed by Farmacy, Knockbox, Cherry Garden by Chef Fei – Singapore, N+ Burger, Bino N Booze 邊醉邊敍, Voynich 花圖, 謝謝儂, Tim Ho Wan, Zepplin 齊柏林, Shanghai Po Po 上海婆婆, Wong Chun Chun Thai Restaurant 黃珍珍, 老虎冰室, 泰國婆, 3.3 冰室,  尋魚記, Top Pot 一鼎, The Atrium Chinese Restaurant, 中庭 The Atrium Chinese Restaurant, Potion House 壺, DAMA, fill in the blank, Horizon Bakery, Cake in Shape, South Herbal Lab, M patisserie, Gratify, Gfood, DASHU, Boat Thai, 囍糖- Singapore, whoop小確幸, Star 15 星十五, Mekha, The Han’s, Tokin Tea – UK, Delisen 喜薈萃, i’mmune, iKU – Los Angeles

RETAIL:
Maxim’s, San Miguel Brewery, San Miguel Brewery, Eu Yan Sang, Tong Ren Tang, Zeiss, Shure, Okamoto, Airland, ButterBee, Comvita, Young Master Brewery, Patisserie La Lune, Luna Cake, Valerie Pastry, Wing Ming Medical, HK Timberbank, BBQ Outlet, Fortune Mart (Hong Kong), Chan Chun Lan, Fung Heung Yuen Bakery, Wilson Essential, Mochiffon, Mochiffon, Pandan Man, Blue Ice,  Little Whale Coffee, PIN COOKIES, Fok Hing Gin, LTY’s Jewellery, Moshilo, Mr. Right, YI MU XUAN, Amour De Fruit, All you need, Cana Rice HK, Day Vigor, Deerville Organics, Enorme, G&D, Georgian Wine, JACO, Kat Lai, OPAK, OWYD, Padie, Petite Fleur Patisserie, Rooar, Saikagi, Stable Transportation, Sumer HK, The Flaming Pig, Vertelli, Wake Concept Store

MEDICAL/BEAUTY:
Hong Kong Children’s Hospital, Gleneagles Hospital Hong Kong, Life Young, OKCARE, The Clinic, Your Health, MediYouth, Ancient Wisdom Traditional Chinese Medicine, Dolce Vita Essentials, Health Social, Luna, River Cam, Therapion

EDUCATION:
Faculty of Social Science – The University of Hong Kong (HKU), Deer Emo – Department of Medicine – HKU, Commoning – Lingnan University, Department of Management – The Hang Seng University of Hong Kong, Brightland Kindergarten

TECHNOLOGY:
Ant Group, Flash Charge by Petro China, YOOV, Farmacy, JobsApp, Halo, e+, AIROS, Acarbon, Better Pi, Fandol, Milson Technologies, woom, OKOSIX, Flamier, Airspark, MOSEE

PROFESSIONAL SERVICE:
CMB Wing Lung Bank, Fubon Bank, Inventor (Member of Vanke Service), Hong Kong Storage, LO’s Group, Chun Shing Group, CityLinkers, Athena Best, Denz Capital, Orange Peak Capital, Abacus Ventures, Artisan Limited, 100 storage, Storage 101, One day tailor, Voyager Yacht, K.C Fortune Telling, Auto Beauty, BULLS Coating, Leung Cheung Shing Construction & Eng Co Ltd, AGPS, AHI Employment Agency, Artisan Limited, BeeOS, Belle & Partners, Blue Pin, Corner to Corner, CTV, DAKOTA, KF Enterprise, Melbourne Fudosan, OP-Smooth, Pressfield Holdings Limited, Primo, Seed Dream, SSC Group, Thingstudio, UCS – D-Fence, WHM, Fitfinity, Movement Generations, GoGold

PUBLIC/NGO:
Hong Kong Stock Exchange, Hong Kong Housing Authority, RTHK, Hong Kong Red Cross, Green Peace, Hong Kong Palace Museum, Development Bureau, Architectural Services Department, Construction Industry Council, Christian Family Service Centre, Fu Hong Society, Hong Kong Family Welfare Society, PMQ, Rotary Club of The HUB Hong Kong, Hong Kong Playground Association, Hong Kong Publishing Federation Limited, The Hong Kong Printers Association, JCCALAP

ART/CULTURE:
Renaissance Foundation, ZtoryTeller, Life Photo Studio in Hong Kong, Neuberg Arts, Artiant Hub, By Leona, ODD INDV, Onion Sweets

Awards Received

• Achieved Top 50 Company in the WGA Design Awards 2025
• 2 Gold Awards in the WGA Design Awards 2025
• 2 Winner Awards in ASIA DESIGN PRIZE 2024
• Best Design in Online Design Awards 2023
• Grand Award of the Year at the HKDA Hong Kong Designers Association Brand Design Awards 2023
• Awarded silver at the World Brand Design Society Awards 22/23 (Category: Packaging Design Creation)
• Winner of The DFA Design for Asia Awards 2022 (Category: Communicaiton)
• Winner of TOPAWARDS ASIA 2021 (Category: beverage)
• 2 Excellence Awards in HKDA Global Design Awards 2021 (Category: Graphics)
• Silver Award in Subcategory Logos, Trademarks & Symbols & 2 Bronze Awards in Subcategory Corporate Identity – IDA International Design Award 2020
• Platinum & Gold Awards (Branding & Logo Design) Muse Creative Awards 2019
• Winner – Communication Arts Typography Competition 2018
• Honorable Mention (Trademark Design) – International Design Award 2018
• Bronze Award (Package Design) – 46th Creativity International Awards
• Platinum Award (Trademark Design) – 43rd Creativity International Awards
• Winner – Meritorious website logo design competition by The Television & Entertainment Licensing Authority

Member of Hong Kong Design Association

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