DAMA is a new-style vegan cafe in Hong Kong, continuing the journey of DreAMA in pursuit of DreAM. DAMA’s DreAM is to advocate vegetarian diet, cultivate good eating habits, nurture holistic wellness, contribute to animal welfare and protect the earth.
To this end, DAMA finely selects foods ingredients and uses plant-based milk for its foods and drinks. One of its signature products is the bestselling vegan soft serve. With over 10 special flavours offering extraordinary eating experience to the clients.
Packaging helps people imagine the taste of the coffee inside. It can make the coffee stand out more elevate its taste visually.
To further develop DAMA’s brand identity, we applied its brand elements to different DAMA products such as voucher, drip bag coffee, red pocket, etc. We would like to bring DAMA’s DreAM to the public by adding these DreAM elements into the products.