Månen Bakery | Hong Kong Souvenir Series Packaging

To create a distinctive souvenir packaging series that embodies the harmonious fusion of Manen’s lunar heritage and Hong Kong’s vibrant nightscape, establishing a new benchmark for premium souvenirs through innovative structural design and sophisticated craftsmanship.

Company Profile
Manen is an esteemed pastry brand originating from Singapore, founded by Master Pastry Chef Chen Yueping. With a career spanning over four decades, Chef Chen has earned global recognition for his exceptional skills, having served as the executive pastry chef at renowned hotels in Singapore and Hong Kong, and even crafting desserts for the Danish royal family. Since 1995, he has been operating a beloved pastry shop in Singapore, and now brings his award-winning creations—especially his signature almond cookies—to Hong Kong.

Design theme: Crimson Harbour · Moonlight Elegance
The newly launched Manen Hong Kong Souvenir Series packaging design draws its core inspiration from the dazzling nightscape of Victoria Harbour, seamlessly blending the brand’s signature lunar aesthetic with Hong Kong’s unique urban landscape. Departing from conventional souvenir packaging that typically features daytime landmarks or literal patterns, this series’ packaging design specifically chooses the enchanting night view of Victoria Harbour as its creative foundation. The packaging design captures the signature skyline of towering architectures, the shimmering urban lights, and the sparkling water reflections in layered blue tones, showcasing the boundless energy and innovative spirit of this international metropolis through innovative packaging.

In terms of printing craftsmanship, we employ ultra-fine line work to precisely outline Hong Kong’s iconic architectural silhouettes. Through multi-level gold foil stamping and UV embossing techniques, we recreate the radiant texture of city lights and the dimensional layers of building structures. Specially selected premium paper stocks with delicate textures allow customers to feel Manen’s commitment to quality through their fingertips during the unboxing experience. The color combination of deep blue background and brilliant gold lines not only continues the brand’s classic royal blue DNA but also demonstrates our pride and admiration for Hong Kong’s night scenery.

This is not just a delicious souvenir, but also our profound tribute to the captivating charm of Hong Kong’s night view. Through this series, we aim to make each cookie tin carrying the city’s light and shadow become a portable memory of Hong Kong for tourists, while also enabling local consumers to rediscover the astonishing beauty of the city after dark. From a market strategy perspective, this design not only meets the consumption trends of new-generation tourists seeking distinctive cultural and creative products but also helps Manen stand out in the competitive souvenir market, further consolidating the brand’s iconic status in Hong Kong.

The packaging design captures the signature skyline of towering architectures, the shimmering urban lights, and the sparkling water reflections in layered blue tones, showcasing the boundless energy and innovative spirit of this international metropolis through innovative packaging.

Through multi-level gold foil stamping and UV embossing techniques, the packaging recreates the radiant texture of city lights and the dimensional layers of building structures.

What we did:
Package Design