PIN Cookies | Gift Box Packaging Design
Packaging Story:
Company Background & Project Mission
PIN Cookies is founded on a seamless blend of unbridled passion and professional expertise. As an award-winning cookie brand for consecutive years, it takes immense pride in every creation—each handcrafted fresh and packaged daily in Hong Kong to ensure the purest artisanal warmth in every bite. Every product is a testament to the art of artisanal baking, handcrafted fresh and packaged daily right here in Hong Kong. As a brand, PIN Cookies embodies the city’s unique cultural DNA—a bold, innovative, and distinctive fusion of East and West. Our mission is to transform our fusion cookies into an iconic hallmark of quality, specifically designed to capture the premium gifting and souvenir market. By marrying traditional craftsmanship with contemporary flair, we aim to redefine the gifting experience for those who seek something truly extraordinary.
Discovery｜Project Discovery & Brand Insight The foundation of PIN Cookies is built upon a seamless blend of unbridled passion and professional expertise in the art of artisanal baking. As a home-grown Hong Kong brand, PIN Cookies embodies the city’s unique cultural DNA—a bold, innovative, and distinctive fusion of East and West. Every product is handcrafted fresh and packaged daily in Hong Kong to ensure the purest quality. During the discovery phase, our mission was clearly defined: to transform these premium treats into an iconic hallmark of quality, specifically designed to capture the high-end gifting and souvenir market while breaking the conventional mold of traditional gift packaging.
Strategy｜Design Strategy & Creative Narrative To redefine the high-end gifting experience, our strategy centered on the whimsical “Cookies Tasting Garden” theme. The core concept involves a modern reinterpretation of a traditional Chinese garden, reimagined as a surreal and narrative landscape. We opted for a strategic departure from conservative aesthetics, choosing an audacious color palette of deep regal purple and shocking pink. This high-fashion contrast was designed to create a visual impact that stands out in the competitive luxury market, perfectly encapsulating the brand’s core values of innovation and cultural fusion.
Identity｜Visual Identity & Aesthetic Craftsmanship The visual identity is brought to life through narrative illustrations that bridge the gap between tradition and modernity. At the heart of the design is a mythical Phoenix, depicted as a refined scholar sipping tea while savoring award-winning cookies. This fantasy garden is intricately woven with auspicious motifs, including orchids, peonies, traditional coin-patterned windows, and elegant fans. The choice of an octagonal silhouette—symbolizing “Fullness and Wealth”—elevates the packaging into a luxury keepsake. Enhanced by exquisite gold foil stamping and meticulous craftsmanship, the identity reflects the premium nature of the artisanal products within.
Rollout｜Implementation & Brand Experience The final rollout focuses on extending the brand experience far beyond the initial purchase. We curated a precise interior arrangement to ensure that every opening of the box is a display of compositional beauty. To ensure a sustainable brand narrative, we gave the packaging a “second life” by hiding unique patterns at the bottom of the box, turning the consumption process into a journey of discovery. This attention to detail encourages recipients to repurpose the gift box as a decorative organizer or jewelry holder, ensuring that the PIN Cookies aesthetic continues to grace the consumer’s home long after the treats are gone, successfully redefining the high-end Hong Kong souvenir market.
A Fusion of Cultures Central to the illustration is a mythical Phoenix—depicted not just as a symbol of grace, but as a refined scholar of the garden. Gracefully holding a teacup, it sips fine tea while leisurely savoring our award-winning cookies and palmiers.
The craftsmanship is further enhanced by exquisite gold foil stamping and meticulous box-making, mirroring the premium quality of the treats within. Inside, the arrangement of the cookies and palmiers has been precisely curated to ensure that every opening of the box is a display of ultimate compositional beauty.
What we did: Package Design
Package design for PIN Cookies Cookie Palmier Duets Gift Box
Client/Project: PIN Cookies
Creative Director: Vince Cheung
Design and Illustration: Catherine Yuen
Photography: Justin Tsao
