Round the World | Branding Design
Round the World
Round the World is a brand designed for professional athletes, emphasizing real experiences, unique personality, fashion, and exploration. Its goal is to allow every user to find their own unique sports experience through Round the World.
Design Concept Round the World is the brand name and also the brand’s goal. The main visual design of the brand continues the original concept, using the shape of the earth to show the concept of Round the World, and adding red and black dual tones to enhance the brand’s unique personality and fashion sense. The brand’s font design emphasizes fluidity and style, using modern and concise fonts to present a youthful image and emphasizing the brand’s uniqueness and fashion sense with red and black dual tones. These design elements make the brand more easily accepted by young consumers, conveying the brand’s positioning and values, encouraging people to find fun from experiences, while also conveying the brand’s commitment to environmental protection. The branding is applied across a wide range of applications from printed material such as stationary sets to marketing collateral and shop decoration.
Conveying the brand’s positioning and values: originality, fluidity, and encouraging people to find fun from experiences, while also conveying the brand’s commitment to environmental protection
Round the World
Round the World is a brand designed for professional athletes, emphasizing real experiences, unique personality, fashion, and exploration. Its goal is to allow every user to find their own unique sports experience through Round the World.
Brand name and also the brand's goal
Design Concept Round the World is the brand name and also the brand's goal. The main visual design of the brand continues the original concept, using the shape of the earth to show the concept of Round the World, and adding red and black dual tones to enhance the brand's unique personality and fashion sense.
The brand’s font design emphasizes fluidity and style, using modern and concise fonts to present a youthful image and emphasizing the brand’s uniqueness and fashion sense with red and black dual tones.
These design elements make the brand more easily accepted by young consumers, conveying the brand’s positioning and values, encouraging people to find fun from experiences, while also conveying the brand’s commitment to environmental protection. The branding is applied across a wide range of applications from printed material such as stationary sets to marketing collateral and shop decoration.
Branding design for Round the World
Client/Project: Round the World
Creative Director: Vince Cheung
Design and illustration: Ken Li
Client/Project: Round the World
Creative Director: Vince Cheung
Design and illustration: Ken Li
Photography: Yin Ip@tinysotiny.co & Eddie Li @tinysotiny.co
商標 | 品牌設計 | 香港 | 香港設計 | 視覺形象 | 包裝 | 包裝設計
logo | branding | design | hong kong | hong kong designer | VI | visual identity | vincdesign | package | package design
