ZEISS is a German manufacturer of optical systems and optoelectronics, founded in 1846 by optician Carl Zeiss. ZEISS is active in four business segments, including Industrial Quality and Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. Further, it has 30 production sites and around 25 development sites worldwide.
To better promote the brand image, VINCDESIGN designed the 2018 Calendar for ZEISS. As an extension of the brand identity, we used its logo shape in the calendar. By adding its brand elements into the design, we hoped to give the public a professional and superior image of ZEISS.