Design Background:
DAMA is a new-style vegan cafe in Hong Kong with the mission to nurture holistic wellness, contribute to animal welfare and protect the earth.
To highlight the brand message of “Love Earth” , we gave this takeaway container a second life by turning it into a reusable water bag. A smooth and organic water bag shape, with simple typography printed on it, is created so that it could be fitted in any space, including your dining table, handbag or the office. The message on the pack emphasises the attitude of always staying gold and down-to-earth, at the same time reminding the consumers to prolong the life of this pack.
Client/Project: DAMA
Creative Director: Vince Cheung
Design and illustration: Koan Tse
Photography: Vicky Ip @tinysotiny
