Background
The Clinic is a medical cosmetology centre located in the CBD of Hong Kong with a brand new concept. It was founded by a group of ophthalmologists and luxury brand professionals. Unlike traditional medical cosmetology centers, the Clinic is the first of its kind in Hong Kong to specialise in eye treatment alongside skin.
Solution
We wanted to help our client to get rid of the cold and rigid image of traditional medical cosmetology. By imitating the decoration of hotel clubs, the Clinic gives the public a feeling of high class and coziness. A new brand story was created – the window to the soul is where beauty begins, which matches with its speciality. The logo is composed by an eye and the letter C, symbolising that in the Clinic, beauty begins from your eyes. The golden ring shape looks like a shining halo, brings out its elegance. Purple and marble were used as main elements, representing coziness and nobility.
We combined the three main elements of the Clinic – the beauty from eyes, VIP services and coziness, and put them into the brand image. The Clinic successfully gained a foothold among the numerous medical cosmetology brands. It was not only popular among locals but also foreigners. Various by-products and skin products were introduced. The Clinic is also planning to open more branches in the coming future.
