KOL has become a mainstream for advertising. However, KOLs are so widespread that they are difficult to coordinate. Airsparks thus provides a digital platform to help match clients and KOLs. With Airsparks, one simple act can connect different people, makes your projects and promotions much easier to manage.
We used “everyone can be a star” as the brand concept which brought the message that everyone can be the centre of attention and everyone can freely express themselves on Airsparks. This project was not just about building a brand, it was about building a community.
The logo delivers the message “everyone can be a star” by using “everyone can draw a five-pointed star” as the concept. Black as the main colour as every shining star need darkness to foil its brightness.