Carl Zeiss AG branded as ZEISS, is a German manufacturer of optical systems and optoelectronics, founded in Jena, Germany in 1846 by optician Carl Zeiss. Together with Ernst Abbe (joined 1866) and Otto Schott (joined 1884) he laid the foundation for today’s multi-national company. The current company emerged from a reunification of Carl Zeiss companies in East and West Germany with a consolidation phase in the 1990s.ZEISS is active in four business segments with approximately equal revenue, Industrial Quality and Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology in almost 50 countries, has 30 production sites and around 25 development sites worldwide.
To better promote its brand image, we designed a CNY red pocket for ZEISS. As an extension of the brand identity, we used the logo as the pattern. Together with the other Chinese-style auspicious patterns, we hoped to bring the clients of ZEISS a joyful season’s greeting.