Fok Hing Gin 福興氈 Five Blessings Limited Edition Package Design

As an original local Gin brand, Fok Hing Gin is bold, creative, and devotes itself to bringing Chinese and Western cultures together.

Fok Hing Gin introduced its first CNY special edition in 2021. VINCDESIGN used lion dance as the theme for the packages. Lion dance has the meaning of bringing good luck and fortune to people, thus many Chinese communities invite lion dancers for performance during CNY. To show an image of Chinese traditional culture blended with Gin, we used a big head buddha (one of the characters in lion dance) who is holding a bottle of gin and a drunk lion as the main visual of this package.

We also tried to bring Chinese cultures into the gin by using mahjong tiles to represent the year of 2021.

As an original local Gin brand, Fok Hing Gin is bold, creative, and devotes itself to bringing Chinese and Western cultures together.

Fok Hing Gin introduced its first CNY special edition in 2021. VINCDESIGN used lion dance as the theme for the packages. Lion dance has the meaning of bringing good luck and fortune to people, thus many Chinese communities invite lion dancers for performance during CNY. To show an image of Chinese traditional culture blended with Gin, we used a big head buddha (one of the characters in lion dance) who is holding a bottle of gin and a drunk lion as the main visual of this package.

We also tried to bring Chinese cultures into the gin by using mahjong tiles to represent the year of 2021.