KNOCKBO°X Special Edition Coffee Bean Package Design Solution
WHAT WE DID
Brand Positioning, Creative Concept, Package Design
The packaging we’ve designed for Knockbox coffee beans seamlessly merges the brand’s essence with its captivating journey. Reflecting a global pursuit of excellence, the packaging integrates the brand’s compass needle and coordinates, symbolizing the careful curation of coffee beans from around the world. Each coffee origin transforms into a unique limited edition, adorned with distinctive illustrations that encapsulate their characteristics and celebrate the diverse flavors sourced from various corners of the globe.
The tin can packaging not only conveys a sense of freshness but also embodies the concept of locally sourced and freshly packed coffee. Inspired by the “Coffee Taster’s Flavor Wheel,” the chosen color palette reflects the flavor profiles of each coffee, transforming subtle flavor differences into a visual feast. Seamlessly aligned with Knockbox’s brand narrative, the design embodies the brand’s commitment to quality, emphasized by the dedication of coffee enthusiasts and a deep respect for the coffee journey. This packaging resonates with coffee enthusiasts worldwide, inviting them to embark on a shared expedition of flavor exploration and celebrate the unique journey of coffee.
The KNOCKBO°X Special Edition Coffee Bean packaging fuses brand identity with an intriguing journey through unique illustrations and color palettes that encapsulate the origin stories and flavor profiles of each coffee bean. The compass and coordinates integrated into the packaging symbolize the brand’s meticulous approach to coffee quality, while the tin can conveys freshness and locally sourced beans. Overall, the design invites coffee aficionados worldwide to explore the flavors of the world, witnessing the connections forged by people’s passion for coffee. The KNOCKBO°X Special Edition packaging encapsulates the brand’s ethos, narrating an admiration and respect for coffee.