N+ Burger | Food and Beverage Branding Design

Brand Story:
Farm to Burger!

Contents

2 Drawing inspiration from the letter “N” and picturesque farms, the logo embodies a spirit of renewal and a promise of new beginnings

3 As delectable grilled creations are served, guests are invited to taste the miracle of the “Farm to Burger” experience.

Background
Step into the extraordinary world of N+ Burger, where we bring you an unparalleled burger experience. Exclusive to N+ restaurants, our Angus beef comes directly from Australian family-owned farms, specifically Hunter Beef Angus. The guarantee of every delicious burger lies in our commitment to using 100% natural, high-quality Angus beef. Each burger is crafted to perfection with 100% natural, premium Angus beef. Our family-owned natural farms, with a history spanning 120 years, handle everything from breeding to importing directly to Hong Kong, ensuring quality. Products from our farms, including Glenrock Station, Brindley Park Clear Hills, and Oak Park, have won prestigious awards such as the Sydney Royal Food Show’s Gold and Silver awards in 2021 and 2022. The primary breed raised and bred on these farms is purebred Black Angus, renowned for their robust genetics and market acclaim.

Design Concept
N+ Burger symbolizes innovation and limitless potential, akin to the mysterious variable “N” in mathematics. Through our branding design, we aim to offer a unique “Farm to Burger” experience and revolutionize the burger industry. The design inspiration stems from the bounty of nature and rustic charm, inviting guests into a vibrant farm-inspired setting where every detail exudes freshness, vitality, and deep connection to the land.

The logo draws inspiration from the letter “N” and picturesque farm landscapes, embodying a spirit of relentless effort and a promise of healthy deliciousness. The lush green hues evoke the beauty of nature, while intricate motifs add an artistic touch, perfectly blending with the concept of fresh farm produce. As guests are invited to savor the miracle of “Farm to Burger” creations, each bite becomes a journey of flavor, texture, and tradition, encapsulating the essence of our culinary philosophy. Embark on a culinary adventure at N+ Burger where farm-fresh goodness and endless cooking possibilities await you.

Drawing inspiration from the letter “N” and picturesque farms, the logo embodies a spirit of renewal and a promise of new beginnings

As delectable grilled creations are served, guests are invited to taste the miracle of the “Farm to Burger” experience.

What we did:
Brand Positioning, Brand Story, Logo Design, Illustration, Visual Identity, Namecard Design, Package Design

Background:
Step into the extraordinary world of N+ Burger, where we bring you an unparalleled burger experience. Exclusive to N+ restaurants, our Angus beef comes directly from Australian family-owned farms, specifically Hunter Beef Angus. The guarantee of every delicious burger lies in our commitment to using 100% natural, high-quality Angus beef. Each burger is crafted to perfection with 100% natural, premium Angus beef. Our family-owned natural farms, with a history spanning 120 years, handle everything from breeding to importing directly to Hong Kong, ensuring quality. Products from our farms, including Glenrock Station, Brindley Park Clear Hills, and Oak Park, have won prestigious awards such as the Sydney Royal Food Show’s Gold and Silver awards in 2021 and 2022. The primary breed raised and bred on these farms is purebred Black Angus, renowned for their robust genetics and market acclaim.

Design Concept:
N+ Burger symbolizes innovation and limitless potential, akin to the mysterious variable “N” in mathematics. Through our brand image design, we aim to offer a unique “Farm to Burger” experience and revolutionize the burger industry. The design inspiration stems from the bounty of nature and rustic charm, inviting guests into a vibrant farm-inspired setting where every detail exudes freshness, vitality, and deep connection to the land.

Branding & package design for N+ Burger
Client/Project: N+ Burger (IG)
Creative Director: Vince Cheung
Design and illustration: Ada Chor
Photography: Visala @ Vizion Creation