ZEISS is a German manufacturer of optical systems and optoelectronics, founded in 1846 by optician Carl Zeiss. ZEISS is active in four business segments, including Industrial Quality and Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. Further, it has 30 production sites and around 25 development sites worldwide.
To better promote the brand image, we designed a CNY red pocket for ZEISS. As an extension of the brand identity, we used the logo as the pattern. Together with the other Chinese-style auspicious patterns, we hoped to bring a joyful season’s greeting to ZEISS’s customers.