VINCDSIGN Branding Co. Wins Double Gold at Wonder Global Design Award 2025 with Rooar Project and is Named Top 50 Design Company
We are proud to announce that the exceptional work of VINCDSIGN Branding Co. for the holistic brand identity and packaging design of Rooar, an emerging UK body care brand, has been distinguished at the prestigious Wonder Global Design Award 2025, securing Gold awards in both the Branding / Corporate Identity and Beauty / Health Packaging categories. Furthermore, VINCDSIGN was recognized by the award’s jury as one of the Top 50 Design Companies globally. This dual honour solidifies VINCDSIGN’s position as a leader in international design, acknowledged for its professional expertise and innovative vision.
About the Award-Winning Work: The Rooar Brand Creation
Launched in 2024 in the United Kingdom, Rooar is a body care brand whose core philosophy emphasizes not only outer body care but also the holistic well-being of body and soul. The brand is committed to cruelty-free, vegan principles and natural ingredients.
The brand strategy and design crafted by VINCDSIGN for Rooar are deeply integrated with its ethos:
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Unique ‘Bodyscape’ Concept: The design team pioneered the ‘Bodyscape’ as the core design concept, artistically rendering close-up imagery of the human body to evoke the beauty of landscapes. This concept conveys respect and honour for the body, metaphorically suggesting that true beauty is understood holistically from multiple perspectives—encompassing both body and soul. The packaging allows different sides of the box to align and form a complete image, ingeniously reinforcing this holistic view.
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Symbolic Logo System: The two ‘O’s in the logo represent the sun and the moon, symbolizing the significant morning and evening self-care rituals, and communicating a balance of strength and calm.
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Brand Colors Capturing the Magic Hour: The colours purple and orange are inspired by the luminous hues of the ‘Magic Hour’ or ‘Golden Hour’ at dusk, symbolizing tranquil and transformative moments, and reflecting Rooar’s dedication to providing a magical experience of relaxation, healing, and self-care.
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Luxurious Packaging Experience: The packaging features a clean, sophisticated black-and-white theme with a matte finish, creating a modern and elegant aesthetic. Its satin-smooth texture evokes a sense of closeness and encourages interaction. The luxurious texture and substantial weight of the packaging ensure an elevated, indulgent, and memorable experience with every use.
The bold and captivating visuals of Rooar not only capture attention but also invite deeper consumer engagement with the art and philosophy behind the products, establishing a unique brand perspective in the competitive body care industry—a key factor in its international award success.
About the Wonder Global Design Award
The Wonder Global Design Award is an international accolade that recognizes design works worldwide for outstanding innovation, aesthetic achievement, and market impact. Covering multiple design disciplines, its jury comprising renowned international experts selects winners based on rigorous criteria, aiming to discover and promote inspiring designs that drive the industry forward.
A spokesperson for VINCDSIGN commented:
We are immensely honoured to receive this recognition from the Wonder Global Design Award for the Rooar project. This award is a significant affirmation of our team’s philosophy of ‘Driving Brand Value through Design.’ The success of Rooar lies in its design, which transcends the visual surface to deeply integrate the brand’s story and philosophy, creating multi-layered emotional and sensory connections for consumers. Being named a Top 50 Design Company globally is both a privilege and a motivation for us to continue innovating. We remain committed to creating brand experiences with global competitiveness and profound impact for our clients.
About VINCDSIGN Branding Co.
VINCDSIGN is a professional design firm specializing in brand strategy and visual identity. Dedicated to building unique and sustainable brand assets for clients across various sectors through deep insight and innovative design, the company’s core mission is to create design solutions with market influence and cultural value, serving a global network of clients.
