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Thanks for Milk X interviewed us from looking at the brand design of DAMA at K11 Musea.
DAMA AT K11 MUSEA text betty DAMA普通話音讀意指「大媽」·創辦人認為大媽不必是蠻不講理，令人討厭的老土年長女士反之她們性格其都可以是直率親切·喜歡發掘新奇特別健康食物給親朋好友的義氣女漢子·DAMA在K11的新店面找來 VINCDESIGN的創辦人 VINCE CHEUNG來設計「當我聽到這個概念是也覺得很有挑戰性·但聽他們解釋過理念之後·發現其實大媽這個虛擬影像很適合用來包装新派健康素食店·K11 MUSEA是一個恍如博物館的商場·所以DAMA在店铺設計方面也花了很多時間·「我們希望店內的装潢杯子·裝飾牆壁等都是素食版的藝術品·希望可以改變外界素食是悶蛋的感覺·素食也可以很好味色彩可以很鮮艷吸引。他也活用「大媽」無視外間看法的形象融入店铺後·變成一個瘋狂追求健康素食·但同時對着美味程度有極高要求的大媽·所以LOGO上的大媽頭上頂着很多蔬菜和水果·突出的一張嘴唇就代表着對食物水準的追求。正因為想改變別人對素食的舊有概念DAMA創辦 KAREN人在菜設計是花了很多心思「很多天然素食其實本身也是色彩鮮艷的·例如紅菜頭火龍果·榴槤·蔬菜等顏色繽紛·素食可以不只是綠色·種類也不只是沙律·我們最受歡迎的素食雪糕·分有桃紅色的火龍果味和最新的淡綠食榴槤味·很多顧客想過後都感到十分驚喜·而且會繼續回來光顧·另外·我們的素菜卷也是很多附近上班一族午餐時會來幫襯的·我覺得如果素食只是健康而味道不好·客人可能只會光顧一次就不會再回來·所以素食的味道是我們最注重的地方。」小記也嘗試過他們的羽衣甘藍冷榨果汁·一般人都覺得羽衣甘藍雖然健康·但他苦澀又濃郁的草青味實在難以入口經過 KAREN的調配後卻變得清甜一改素食很難食的觀感·DAMA不遺餘力的推動素食與清新餐飲·務求將人們身心靈最需要的都紛陳眼前·讓大家看到·吃到與感覺到的都是最能享受和珍惜的一面。
Muse Creative Awards 2019 – Énorme
We are very honoured that our branding design for Énorme won the Platinum & Gold Awards for Branding & Logo Design in the Muse Creative Awards 2019. Énorme is a Hong Kong brand focuses on luxury custom-made jewellery. The brand brings nature's greatness to its products, and show to their customers. The blue whale, cast [...]
Communication Arts Typography 2019 – Lane House 邻舍
We were very honoured to be awarded the winner in the Communication Arts Typography 2019 for the typography design of Lane House 邻舍. Lane House is a design hotel in Beihai, Guangxi Province, located at the foot of Guantouling National Forest Park. The hotel is reconstructed from the local old village house, combines both old [...]
IDA Design Awards – Ok Care
Our branding design for Ok Care has been awarded at the 11th IDA Design Awards. Ok Care is a mobile application dedicated for matching integrated home-visit medical services between caregivers and clients. With Ok Care, you can easily find the suitable physiotherapy, nursing and psychotherapy services. Award details: Internation Design Awards
CIA PRINT & PACKAGING DESIGN AWARD
VINCDESIGN FOR Cana Rice 2016 CREATIVITY INTERNATIONAL BRONZE AWARD WINNER. CATEGORY: PROFESSIONAL FOOD & BEVERAGE PACKAGING Hundreds of entries came from 40 countries, 2 Canadian Provinces and 25 U.S. States. 60% of this year’s entries won an award reflecting the excellent design submitted – the judges were overall extremely impressed. The awards break down like this – Platinum [...]
