Ok Care | Branding design
OK CARE
We designed new branding design for OK Care, which is a new mobile application dedicated for matching integrated home-visit medical services between caregivers and clients. The application cores its services within three areas – physiotherapy, nursing and psychological therapy – which is reflected in its logo design: the circle on top represents mental care, the smooth curve on the left represents gentle care-taking, while the angled curve resembling a body joint represents physical care. All three together form the word OK in the shape of a little human figure.
BRAND CONCEPT
We designed new branding design for OK Care, which is a new mobile application dedicated for matching integrated home-visit medical services between caregivers and clients. The application cores its services within three areas – physiotherapy, nursing and psychological therapy – which is reflected in its logo design: the circle on top represents mental care, the smooth curve on the left represents gentle care-taking, while the angled curve resembling a body joint represents physical care. All three together form the word OK in the shape of a little human figure.
WHAT WE DID
Branding Design, Logo Design Brand Strategy, Brand Positioning, Creative Concept, Brand Identity, Brand Communication, Space Design & Brand Management Systems
Branding design for Ok Care 要回家 品牌形象
Client/Project: Ok Care 要回家
Creative Director: Vince Cheung
Design and illustration: Vince Cheung
Award: 11th IDA Design Awards
Website: www.okcare.com.hk
logo | branding | design | hong kong | hong kong designer | VI | visual identity | vincdesign | package | package design |
