N+ Burger | 餐飲品牌設計
品牌故事 :
背景:
踏入N+ Burger的非凡世界，為您帶來無與倫比的漢堡體驗。N+餐廳獨有的澳洲自家牧場直送 Hunter Beef 安格斯牛。每一口美味漢堡的保證，是對使用100%全天然、優質安格斯牛肉的堅持。保證食到的每一個製成漢堡都是用100%全天然優質安格斯牛肉製造。這個自家天然牧場至今已有120年歷史，由飼養到進口香港一手包辦，品質保證，牧場所出產的產品曾於2021和2022榮獲悉尼皇家美食最高殊榮金獎及銀獎。其Glenrock Station, Brindley Park Clear Hils和Oak Park牧場繁育飼養的主要為純種黑安格斯牛，有著強大的基因和市場認可度。
設計理念:
N+ Burger象徵著創新和無限潛力，就像數學中神秘的變數”N”。我們希望透過品牌形象設計提供獨一無二的”由農場至漢堡 Farm to Burger” 的體驗，並徹底改變漢堡行業的格局。品牌設計的靈感源自大自然的恩惠和鄉村風情。讓客人踏入一個充滿活力的農場啟發設計，每一個細節都散發著新鮮、生機和對土地的深厚聯繫。
Logo商標從字母”N”和風景如畫的農場中獲得靈感，標誌體現了努力不懈精神和健康美味的承諾。翠綠色調喚起大自然之美，細緻的圖騰增添了藝術氣息，與農場新鮮理念完美融合。當美味的火烤創作送上桌時，賓客被邀請品嚐”由農場至漢堡”體驗的奇蹟。每一口都是風味、質感和傳統的旅程，將您帶入烹飪哲學的核心。在N+ Burger展開一場美食探險，農場新鮮美味和無盡烹飪可能性等待著您。
Drawing inspiration from the letter “N” and picturesque farms, the logo embodies a spirit of renewal and a promise of new beginnings.
As delectable grilled creations are served, guests are invited to taste the miracle of the “Farm to Burger” experience.
What we did:
Brand Positioning, Brand Story, logo Design, Illustration, Visual Idenlity, Namecard Design, Package Design
Background:
Step into the extraordinary world of N+ Burger, where we bring you an unparalleled burger experience. Exclusive to N+ restaurants, our Angus beef comes directly from Australian family-owned farms, specifically Hunter Beef Angus. The guarantee of every delicious burger lies in our commitment to using 100% natural, high-quality Angus beef. Each burger is crafted to perfection with 100% natural, premium Angus beef. Our family-owned natural farms, with a history spanning 120 years, handle everything from breeding to importing directly to Hong Kong, ensuring quality. Products from our farms, including Glenrock Station, Brindley Park Clear Hills, and Oak Park, have won prestigious awards such as the Sydney Royal Food Show’s Gold and Silver awards in 2021 and 2022. The primary breed raised and bred on these farms is purebred Black Angus, renowned for their robust genetics and market acclaim.
Design Concept:
N+ Burger symbolizes innovation and limitless potential, akin to the mysterious variable “N” in mathematics. Through our brand image design, we aim to offer a unique “Farm to Burger” experience and revolutionize the burger industry. The design inspiration stems from the bounty of nature and rustic charm, inviting guests into a vibrant farm-inspired setting where every detail exudes freshness, vitality, and deep connection to the land.
The logo draws inspiration from the letter “N” and picturesque farm landscapes, embodying a spirit of relentless effort and a promise of healthy deliciousness. The lush green hues evoke the beauty of nature, while intricate motifs add an artistic touch, perfectly blending with the concept of fresh farm produce. As guests are invited to savor the miracle of “Farm to Burger” creations, each bite becomes a journey of flavor, texture, and tradition, encapsulating the essence of our culinary philosophy. Embark on a culinary adventure at N+ Burger where farm-fresh goodness and endless cooking possibilities await you.
Branding & package design for N+ Burger
Client/Project: N+ Burger (IG)
Creative Director: Vince Cheung
Design and illustration: Ada Chor
Photography: Visala @ Vizion Creation
商標 | 品牌設計 | 香港 | 香港設計 | 視覺形象 | 包裝 | 包裝設計
logo | branding | design | hong kong | hong kong designer | VI | visual identity | vincdesign | package
